How to Choose The Right Moderator? (Ethnography, Focus Groups, Qualitative Research)
There are so many moderators and facilitators practicing today.
How do you choose the right one for your market research project?
What are the elements that you should be looking for?
What are the skills that can be most valuable?
Are there areas that are overlooked?
This is not a one-size-fits-all business.
Personality and culture fit are so important in modern Qualitative Research
From focus groups to ethnography, online or offline, the person you choose to run your project can have a dramatic impact on the outcome.
#qualitative #moderator #marketresearch