What Is It About Organic Recruiting? - The Qualitative Research Toolbox
The biggest challenge in market research is in ensuring that the right people are participating in the right projects. The market research recruitment industry is notoriously plagued by cheaters, repeaters and fraudsters.
Large recruitment companies are outstanding for certain projects, but when there are nuanced niche audiences, a different approach can often work wonders.
We've had quite a bit of success utilizing organic recruiting for certain projects. It's a time-intensive approach that's involved us getting immersed in certain communities, but it's been successful in bringing authentic respondents when other approaches would be less ideal.
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