Latent Semantic Indexing | What Is It and 3 Ways on How to Use It
Just starting to learn SEO and you have no idea what Latent Semantic Indexing is? Want to know what LSI keywords to use to the content you're creating? In this video, I'm going to explain to you what is Latent Semantic Indexing, how to use your LSI keywords, where to use it and more.
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0:00 - Introduction to Latent Semantic Indexing
1:07 - What is LSI?
Latent Semantic Indexing in the context of SEO is when search engines try to figure out the intent behind your search by putting it in relation to other related words.
2:05 - Why did SE start using LSI?
Back in the good old days of SEO, people started keyword stuffing a lot. They would put in phrases like umbrellas in photography, 70 times in an article to tell Google that this page was about umbrellas in photography. But ultimately, this keyword stuffing made things really hard for Google.
3:04 - Does LSI really matter?
There's a lot of debate amongst SEOs in terms of the importance of LSI. Some people are in the camp that it's a popularized myth, whereas others find it incredibly important to their content.
Just using some common sense, I think LSI is important because by providing related keywords to the content that you're creating, you're helping a robot try to better understand what you're creating.
4:02 - Method #1: People Also Ask
There are two things I'm looking for as I look at my results. The first one is the People Also Ask section. And the second one is the People also search for section. As I'm expanding out this people also ask section, there are clearly some closely related keywords that are related to my search term of umbrellas in photography.
5:12 - Method #2: Combination of LSIGraph, Keywords Everywhere, and KeywordTool.io
LSIGraph.com - search for phrase umbrellas in photography. LSIGraph has put together a few of the keywords that are commonly related to the search term of umbrellas in photography like different types of photography umbrellas, umbrella photography ideas, photography umbrella versus softbox, shoot through umbrella, how to set up an umbrella lighting for photography, things like this.
Keywords Everywhere - with the same exact phrase umbrellas in photography. Here you see things like shoot through umbrella, how to set up umbrella lighting for photography, different types of photography umbrellas and so on.
KeywordTool.io - what we'll see here is some commonly used phrases to the particular phrase of umbrellas in photography. Something that you'll notice though, is that KeywordTool.io actually wasn't as good as the first two tools though, in terms of identifying phrases beyond just umbrella.
6:45 - Method #3: MonkeyLearn or any other free word cloud generator
Look up the top three to five ranking articles and copy and paste the content of those articles, into a word cloud generator, to see the sorts of words commonly come up in the best content for that particular search phrase.
I recommend you don't take any chances and that you incorporate LSI keywords in the beginning, middle and end of every single content piece, whether it's a blog post, a YouTube video or something else, it always makes sense to do so, because why take the chance?
9:29 - Two Big Takeaways to Remember:
1. The entire point of search engine is to show you the best response to your search. What LSI keywords help search engines do is better contextualize the content that you're creating.
2. There are a ton of free ways for you to discover LSI keywords. Hopefully, you found one of the methods that I showed you today super helpful.
✍️ COMMENT BELOW:
Which LSI keyword you plan on using, or what new tool you discovered from what I showed you today?
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.