What does DealerOMG do?
In this episode of ReUnion Station, hosts Chad Graves and Dave Spannhake are joined by long-time friends and industry partners Andrew Street and Dave Lemon from DealerOMG. DealerOMG has been a force in the social media space for automotive, and Chad and Dave are thrilled to have them on the show to talk about their approach to social media marketing for dealerships and their growing collaboration with Reunion Marketing.
Andrew and Dave break down how DealerOMG differentiates itself by moving beyond the typical automotive inventory ads (AIAs) that most dealerships rely on. Instead of just using carousel ads that make dealerships indistinguishable from their competition, DealerOMG focuses on creating custom audiences, crafting engaging and personalized content, and driving real results through unique social media strategies. They emphasize that it's not just about new car sales but encompasses everything from fixed operations to customer loyalty and even recruiting efforts for dealerships.
The conversation covers the importance of understanding each dealership's unique goals before launching a campaign. DealerOMG works with dealerships to identify their pain points and then crafts specific campaigns to address those needs, whether it's boosting customer retention, promoting buyback campaigns, or targeting potential customers with personalized messaging.
The episode also delves into the evolution of V20, the first-ever vendor 20 group, which both DealerOMG and Reunion Marketing are a part of. Dave and Andrew explain how the group fosters collaboration among vendors, sharing best practices and driving innovation in the industry. The group emphasizes partnership over competition, helping each other grow and serve their dealer clients better.
Finally, Andrew and Dave look ahead to the future of social media marketing in automotive, discussing how AI and audience data will play an increasingly crucial role in developing effective strategies. DealerOMG is excited to be at the forefront of these changes, continuing to innovate and deliver exceptional results for their dealer partners.
Whether you're a seasoned digital marketer or just starting your journey, Reunion Marketing is here to provide you with valuable insights, tips, and strategies to help you stay ahead of the curve in today's ever-evolving digital landscape.
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