What Do Kain Automotive, NCM, and V20 Do?
In this episode of ReUnion Station, hosts Chad Graves and Dave Spannhake are joined by industry veteran David Cain, a long-time supporter of Reunion Marketing and co-founder of V20 (along with Dave Spannhake and Brent Williams). David is a highly respected figure in the automotive industry, and his insights into NCM Associates and their 20 groups offer valuable information for both dealerships and vendors. David has played a pivotal role in the success of V20, the first vendor 20 group in the automotive space, and shares how these 20 groups provide immense value to both individual dealerships and larger dealer groups. Of course, he has had tremendous success running dealership 20 groups for years and years with Kain Automotive.
David explains the origins and value of 20 groups, which have been around for over 70 years. These groups provide a collaborative environment where like-minded individuals and businesses can analyze key performance indicators, share best practices, and foster professional growth. NCM’s 20 groups focus on a wide range of topics, from financial statement analysis to marketing and variable operations. Additionally, David highlights the educational workshops offered by NCM across the country, which cover everything from digital marketing to BDC (Business Development Center) management.
The conversation touches on how 20 groups have helped many dealership team members advance their careers, with several becoming general managers thanks to the development opportunities these groups provide. David shares inspiring examples of how diversity has thrived within these groups, with multiple women and women of color rising to leadership positions in the automotive industry.
The episode also delves into the success of V20, an innovative 20 group specifically designed for vendors. David, Dave, and Brent co-founded V20 to foster collaboration among vendors in the automotive space, and it has since grown significantly, with subgroups forming and new workshops being taught by members. This vendor-specific group allows participants to share knowledge, discuss industry trends, and develop strategies to better serve dealerships.
David reflects on the ever-evolving nature of 20 groups and how they continue to adapt to changes in the automotive industry. With the rise of modern retail and digital sales techniques, NCM is looking to create more topical 20 groups focused on these emerging areas. The organic development of these groups is driven by member feedback, ensuring they remain relevant and beneficial to participants.
If you're a dealership looking to improve operations or a vendor interested in joining V20, this episode provides insights into how 20 groups can propel your business forward. To learn more about NCM Associates or to join a 20 group, reach out to David Cain or visit ncmassociates.com.
Whether you're a seasoned digital marketer or just starting your journey, Reunion Marketing is here to provide you with valuable insights, tips, and strategies to help you stay ahead of the curve in today's ever-evolving digital landscape. Expect a wealth of content coming from our video series, ReUnion Station, covering a wide variety of topics from some of the top voices in automotive today! Don't miss an episode! Subscribe to our channel and like this video!
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