What do Automotive Marketing Gurus (AMG) Do?
In this episode of ReUnion Station, Chad Graves and Dave Spannhake welcome a long-time friend and industry veteran, JT from AMG (Automotive Marketing Gurus). The hosts and JT reminisce about their journey together in the automotive space, reflecting on how they went from prospects to competitors, and now to collaborators.
Introduction to AMG
JT introduces AMG as a unique company designed to serve as a virtual CMO or marketing team for dealerships. Unlike traditional agencies, AMG focuses on aligning and collaborating with all of a dealer’s partners to ensure they make smart marketing decisions while saving time and money. AMG is all about helping dealers spend less on marketing so they can focus more on their people, processes, and profits.
With a team that boasts a deep understanding of the automotive industry, AMG steps in to handle the heavy lifting on the marketing side, ensuring the dealership has a team that feels like an extension of their own. JT explains that AMG customizes its approach to suit each dealership's needs, assessing what the dealership already has, what’s missing, and how to optimize and improve relationships between marketing and internal teams. The goal is to give the dealership more time to focus on operations, culture, and strategy, while AMG drives marketing forward.
Mojo Platform
JT also dives into Mojo Tech, a platform that’s set to revolutionize how automotive marketing professionals work. Mojo Tech automates up to 60% of the typical marketing professional’s tasks, from reporting to analysis and actionable insights. This platform will allow users to quickly understand what’s working and what isn’t across their marketing campaigns, without needing to dig through multiple tools and data sources. Whether you're a marketing director, agency, or dealership employee, Mojo Tech aims to make marketing smarter, faster, and more efficient, allowing professionals to focus on strategy rather than the minutiae of reporting.
Key Insights for the Future
JT highlights the importance of focusing on what he calls "Tier Four Marketing"—essentially internal marketing that centers around your team. He emphasizes that by building a positive internal culture, dealerships can see a direct and powerful impact on their customer experience and sales. By focusing on things like employee recognition, birthdays, onboarding, and internal communication, dealerships can create a workplace where employees become brand advocates, which in turn boosts the overall business performance.
What’s Next for Automotive Marketing?
When asked about what dealers should be preparing for in the coming years, JT predicts that marketing strategies will need to focus on employee advocacy, internal culture, and using data more effectively through tools like Mojo Tech. He stresses that if dealerships can create an environment where their team is happy and motivated, they will see a natural increase in customer satisfaction and sales.
Closing Thoughts
JT closes by sharing his favorite quote: “The price of advertising is the cost of an unremarkable product or service.” He believes that if a dealership has a great product and team, it won’t need to rely as heavily on advertising, as the service will speak for itself.
Whether you're a seasoned digital marketer or just starting your journey, Reunion Marketing is here to provide you with valuable insights, tips, and strategies to help you stay ahead of the curve in today's ever-evolving digital landscape.
Don't miss an episode! Subscribe to our channel and like this video!
Connect with us:
Website: https://reunionmarketing.com/
Twitter: / reunionmktg
LinkedIn: / reunion-marketing
Instagram: / reunionmarketing