What Does Car Biz Social Do?
In this episode of ReUnion Station, hosts Chad Graves and Dave Spannhake are joined by Jeff Hunter and Sean Welsh from the Car Biz Social team. This episode is a full-circle moment for Chad, as his first-ever podcast appearance in the automotive industry was on Sean's podcast years ago. Today, they reconnect to discuss the evolution of social media in automotive, what dealerships need to succeed in the space, and their upcoming event.
Sean shares how Car Biz Social came to life after years of client demand for social media expertise. Jeff and Sean discuss their partnership and how they provide dealerships with a tailored approach to social media, focusing on community building rather than just selling. They emphasize the importance of consistent, engaging content that breaks away from the cookie-cutter posts many dealers rely on. Jeff explains how Car Biz Social helps dealerships navigate trends, data analytics, and content creation, all while ensuring the social strategy is geared towards fostering a real connection with the local community.
A key part of the discussion centers around how dealerships can stand out on social media, with Jeff emphasizing that vanity metrics like likes and views aren’t as important as meaningful engagement. The focus should be on creating posts that stop the scroll and resonate with the audience, which is where Car Biz Social excels in helping dealerships differentiate themselves from the competition.
The episode also highlights an upcoming social media-focused event hosted by Car Biz Social in Madison, Wisconsin. Sean and Jeff are excited to bring together some of the top social media professionals in the industry for an immersive and educational experience. The event promises to be interactive, with a focus on learning from real-world practitioners who use social media to drive dealership success. Attendees can expect a small, focused gathering with plenty of opportunities to engage, ask questions, and network with other industry professionals.
Whether you're a seasoned digital marketer or just starting your journey, Reunion Marketing is here to provide you with valuable insights, tips, and strategies to help you stay ahead of the curve in today's ever-evolving digital landscape.
Expect a wealth of content coming from our video series, ReUnion Station, covering a wide variety of topics from some of the top voices in automotive today!
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