CIO#1-4: What is business strategy?
In this video, I describe two categorizations of business strategies introduced by Porter and Miles and Snow. Porter suggests three generic strategies: Differentiation, Cost Leadership, and Focus. Miles and Snow, on the other hand, classify firms into defenders, prospectors, and analyzers. I elaborate on these generic strategies in this video.
Sources:
Banker, R. D., Hu, N., Pavlou, P. A., & Luftman, J. (2011). CIO reporting structure, strategic positioning, and firm performance. MIS quarterly, 487-504.
Peppard, Joe, and John Ward. The strategic management of information systems: Building a digital strategy. John Wiley & Sons, 2016.
Sabherwal, R., & Chan, Y. E. (2001). Alignment between business and IS strategies: A study of prospectors, analyzers, and defenders. Information systems research, 12(1), 11-33.