Go-To-Market Is The New Moat – Start Good Trouble Ep. 2

Опубликовано: 28 Август 2026
на канале: Fin
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In Episode 2 of Start Good Trouble, Mark Iafrate speaks with Nick Telson-Sillett, the co-founder and CEO of trumpet.

They'll dive into trumpet's innovative branding and go-to-market strategy, and Nick will share valuable insights on their systematic approach to leveraging customer feedback for product development and prioritization. They'll cover the following topics, and much more:

→ trumpet's unique branding approach for B2B software companies
→ How they gather, synthesize, and prioritize customer feedback for product development
→ A modern way to develop a stand-out go-to-market strategy

Check out our webinars and events hub for more live discussions like this one: https://events.intercom.com/

Are you a startup looking to scale? Check out Intercom's Early Stage Program: https://www.intercom.com/early-stage

About trumpet: trumpet is a B2B sales tool designed to replace traditional sales PDF decks with engaging, personalized micro-sites. It enhances the sales process by providing dynamic and interactive content tailored to individual clients.

About this Series: Start Good Trouble is an Intercom webinar series where we host discussions with startup leaders. It's designed to equip founders and teams with unique insights and modern tactics to help navigate the challenges of building and scaling a company.

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