Moving SMBs through the SaaS Sales Cycle
SMBs are a challenging segment, given their high cost of acquisition and ongoing churn. However, their enormous purchase potential makes them a very compelling audience. If you target SMBs, how can you best reach them?
Join Stu Richards, CEO of SMB research firm Bredin, who will talk about the information sources SMBs use to select solutions for their businesses.
In this fast-paced and informative webinar, you’ll learn how important 42 different information sources are for awareness, research and purchase. Get all the insights!