HOW Mad Mimi: Corey & Justuno Pop-ups
Today we were joined by the awesome Corey Snow of http://www.justuno.com/! JustUno is a great tool that helps Engage and Convert your website Visitors with onsite promotions.
A really interesting fact that Corey let us in on is that 97-98% of website visitors end up “bouncing,” meaning they end up leaving the site without submitting any email address or actionable information. That’s a lot! With an onsite suite of tools like what Justuno provides, you’re able to encourage visitors to sign up, so you can send them valuable discounts, promotions, or information that’ll keep them interested.
We also talked about the different kinds of incentives that are useful for encouraging signups. Every business is different, so there are tons of different ways to incentivize and encourage signups, based on what you have to provide.
Email is the original social network - and with 7% conversion rates (vs about 4% for Facebook and 2% for other social media), email addresses are a super valuable and important aspect of your marketing strategy.
Corey also mentioned why email is so successful vs. social media - email is direct, one-on-one, and not filtered the way Facebook is. The YouTube video “The Problem with Facebook,” which you can watch here: • The Problem With Facebook goes into detail about how Facebook’s algorithms are designed to hide lots of content. So a promotional post from your Facebook page may very well go unseen, even for folks who are genuinely interested in hearing from you.
We had some great questions about branding and consistency from Sky Lantern Sales, over at http://www.theskylantern.com/TnT/ And we also heard from Zach of Choppertown.com, who could totally consider using something like JustUno to help gather email signups to help catch up his list with his Facebook fan count. Thanks a bunch for participating, folks!
Corey showed us some awesome examples of incentivized popups that really blend in with each individual website design, and made a great point - if the form looks awesome and feels cool, folks might just sign up based on that fun design!
We also chatted about the integration with Mad Mimi, which makes it super easy to gather signups via JustUno, have then added right to your Mad Mimi lists automatically, and start sending them welcome emails, drip campaigns, and relevant newsletters.
Corey and JustUno also shared a super generous 25% offer for anyone interested in signing up for a paid account at JustUno. They do offer an awesome free account, but if you outgrow that, go ahead and use the code “MadMimi25off” for 25% off!
What it really comes down to is making the most out of your website. People spend tons of time on SEO and increasing site traffic, but figuring out what to do when people get to your site is absolutely just as important. Tools that help you capture signups and follow up with them via social media and email, like the tools at JustUno, are the best way to keep in touch with your visitors!
As always, feel free to keep in touch with us at [email protected] and [email protected] with any questions at all, and sign up here to stay up-to-date on all our upcoming HOW Mad Mimi episodes: http://mad.ly/signups/112223/join