HOW Mad Mimi: Capturing Etsy Signups with Michele
This week we had a great time talking to Michele Gallagher of HandmadeNewsletter.com!
Michele has been a crafter since the second grade, and realized pretty early (try second grade!) that crafting can be pretty lucrative, if done right.
After starting her own successful Etsy shop to share her products, she realized she was pretty good at marketing, and wanted to share that gift with the world.
Enter http://www.mycraftassistant.com/, where Michele helps Etsy sellers set up their shops, put together great SEO, and perfect their marketing and branding!
Michele didn’t stop there either - she also teamed up with her husband to set up http://www.handmadenewsletter.com/ - an awesome way to encourage your Etsy customers to subscribe to your email newsletter!
With Handmade Newsletter, Etsy sellers are able to add their subscribers right to their Mad Mimi audiences, and send them awesome updates, shop news, and valuable tips.
Mad Mimi also has an awesome integration that lets you add your products right to your newsletter - it’s a seamless and simple way to send folks news, and get those clicks right through to your shop. You can read more about that here: http://blog.madmimi.com/mad-mimi-laun...
We talked a lot about why Etsy is a great way to sell products online, what Etsy sellers can do to get started, and build towards their ideal customer base, as well as some tools that come in handy for running your own small business.
Michele wrote an awesome blog post for the Mad Mimi Blog that’ll be published super soon, so keep an eye on this space for news!
Be sure to keep in touch with Michele if you have any questions at all! You can ask her about Handmade Newsletter (and getting tons of Etsy subscribers) here: http://www.handmadenewsletter.com/con... and definitely check out http://mycrafttools.com/ too!
Wanna hear about our upcoming hangouts? Sign up for the HOW Mad Mimi newsletter here! https://madmimi.com/signups/112223/join