3C's Jeff Michaud on AT&T's RCS Chatbot Directory
3C's VP of Sales and Client Strategy, Jeff Michaud, spoke after the 21st #GSMA #RCS Business Messaging Lab, sharing his thoughts on the importance of AT&T's chatbot directory and how these labs have helped drive progress with RCS. Full transcript below.
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"I know, personally, and for our business at 3C, it's really meaningful to have this thought leader RCS business messaging lab here today. I remember about two years ago hosting the first-ever business messaging lab right here in our office in Boca Raton and we really weren't sure what was going to happen and to see the quality and the depth of the people who are here today, how our mobile messaging ecosystem has come together, and the progress we've made in the last two years is really inspiring.
AT&T launching the RCS messaging chatbot directory has been a game-changer for the messaging space. For the first time ever, we have a demo that’s very easy to show brands, for them to understand the power of RCS and the capability set that it has. It actually provides messaging with a rich, digital discovery mechanism on the device that’s never existed before. So now something like customer acquisition for a brand through the mobile messaging channel is a reality. So we’re really excited about not only AT&T’s adoption, but other carriers and operators' adoption, as well as other technology providers'."
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