RCS Customer Experience — Walgreens Rx Refill
Chris Michaud, of 3C, shows how Walgreens is using rich communication services to simplify refilling prescriptions.
#MWC19
Below is a transcript of the above video:
So here we are with the Walgreens prescription retail reminder RCS chatbot. I want to walk you through a few of my favorite features. In the home screen of the device, I'm going to tap on the native text messaging application which is where RCS resides. And you can see the top that I have a new message from Walgreens. So, I'll tap in and immediately we can see the Walgreens logo, their colors, a brief description about the RCS chatbot. This is a truly branded experience for Walgreens. There's also a verified check mark which helps ease consumers' minds to know they're actually talking to Walgreens and not someone pretending to be Walgreens. The middle here we see a rich card [which] lets me know I have a prescription to be refilled. Now I could tap on this link here, which will bring me to some more details about the prescription, or I can interact with suggested replies here across the bottom. Instead of having to read through a block of text like you would with SMS, I can just tap on ‘refill’ and Walgreens knows I'm trying to refill that prescription and they've let me know they'll text me when the prescription is ready to be picked up.