Empower Employee Brands
People buy from people. People connect with people. Not a logo.
It's time for organizations to ask themselves if they are ready for a shift in culture. A culture where they empower their employees to share their voice and to grow their personal brands, while they're helping the organization grow also.
When it's done right, not only will the employee build their own thought leadership in their area of expertise, it will also elevate the employer's brand also.
It will draw in SALES leads for the organization.
It will also attract CANDIDATES that will be interested in joining the organization.
It is NOT solely the role of the marketing department to build an organization's brand. It becomes a collective effort where employees can work hand-in-hand with the marketing department to create content that not only showcases the employees' talents but also the services of the organization.
This is how the word of a brand can expand beyond an organization and spread to the employees' networks as well.
Big shout out to Orlando Haynes and his CareerTALKS podcast for the stimulating conversation. Make sure you connect with Orlando and listen in on his shows!
Also, thank you to Daniel Roth, where I first heard the Creator Employee term. Despite building employer brands for numerous years, it's the perfect term for this important practice.
Subscribe to this channel to get more tactics to grow your corporate brand and empower your employees to help build their personal and employer brand.
#contentmarketing #branding #employerbranding #shineyourlight #personalbranding
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