4 Ways to Build Employee Brands
How can employees build their personal brand along with the corporate brand? What can employees post?
🔸 LEVEL 1 - BASIC ENGAGEMENT - The simplest way to begin is to encourage employees to Like, Comment and Share the company posts. It's easy and quick way to spread the content to a wider network.
🔸 LEVEL 2 - DAY-TO-DAY CONTENT - Share a photo with a colleague at a conference, meeting, webinar, luncheon, etc. It's more original and provides a behind-the-scenes look.
🔸 LEVEL 3 - COMPANY CONTENT ON PERSONAL PAGES - The marketing department of a company can work together with a subject matter expert to put together an article, video, carousel, etc. The secret here is to post it on the employee's personal page and tag the company to gain more engagement and views.
🔸 LEVEL 4 - THOUGHT LEADERSHIP / INDUSTRY CONTENT - This is the deep dive into a subject and when the employee is ready to be an influencer, brand ambassador or thought leader. Creating meaningful content to showcase the state of an industry, future trends, challenging the status quo, etc.
Thank you to Orlando Haynes and his Career TALKS podcast for our great conversation. Be sure to connect to him and listen in on his valuable and insightful shows! He also has a Career Accelerator Planner that's super useful.
Big shout out to Daniel Roth, Editor in Chief, VP at LinkedIn, where I first heard the Creator Employee term. I love this term and it ties in so nicely to the work I've done with employer branding and building employee brands.
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#contentmarketing #branding #employerbranding #shineyourlight #personalbranding
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