Are Creator Employees Risky?
Is it too risky to encourage employees to create content? Especially in the finance industry?
Sometimes I get this question from corporate professionals, especially in the finance industry or other highly regulated industries.
They want to build their personal brand and be a content creator but they're nervous about the rules and regulations in their industry.
My suggestion to them is to create content around SOFT SKILLS and COMPETENCIES, as well as VALUES, that are important to them.
🌟🌟 Watch the video as I walk through examples for employees to still build their personal brand, as well as dovetailing into soft skills and competencies that are important to an organization.
Thank you to Orlando Haynes and his Career TALKS podcast for our great conversation. Be sure to connect to him and listen in on his valuable and insightful shows! He also has a Career Accelerator Planner that's super useful.
Big shout out to Daniel Roth, Editor in Chief, VP at LinkedIn, where I first heard the Creator Employee term. I love this term and it ties in so nicely to the work I've done with employer branding and building employee brands.
Subscribe to this channel to get more tactics to grow your corporate brand and empower your employees to help build their personal and employer brand.
#contentmarketing #branding #employerbranding #shineyourlight #personalbranding
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Website: https://www.pathlynks.com