SETUP Server-Side Tracking for Shopify LIKE A PRO!
Want more accurate data tracking for your Shopify store? Learn how to set up server-side tracking with Stape.io and Google Tag Manager in this comprehensive tutorial. Server-side tracking enhances your analytics by reducing data loss and improving conversion tracking.
This video walks you through the entire process—from setting up Stape.io to configuring Google Tag Manager (GTM) for both web and server containers, enhanced conversions, and creating conversions in Google Ads. Perfect for Shopify store owners and marketers looking to take their tracking to the next level.
Register to download our Shopify GTM Template: https://zima.media/4cwv4kV
📌 Timestamps:
00:00 - Introduction
00:12 - Setting Up Your Stape.io Account
03:58 - Adding a Custom Domain to Stape.io
05:42 - Activating Power-Ups in Stape.io
07:30 - Adding the Tracking Code to Your Site
11:13 - Configuring GTM Web Container
19:47 - Enhanced Conversions
23:42 - Configuring GTM Server Container
31:22 - Setting Up Event Variables
39:17 - Creating Conversions in Google Ads
45:07 - Conclusion
🧔 Meet Joshua Botha
Hi, I’m Joshua, a marketing consultant at Zima Media. Our decentralized marketing agency specializes in SEO, Google Ads, and analytics for Shopify and WordPress. With over 1,000 positive reviews, we’re committed to delivering affordable, high-quality services tailored to your business needs.
📱 Connect with Us:
https://zima.media/homepage
/ zimamedia
/ zimamedia
/ zimamediallc
/ zima_media
The Limitations Of GA4 Article: https://zima.media/limits-of-ga4-shopify
#serversidetracking #shopify #gtm #digitalmarketing