Are Chatbots the next trend for Digital Marketing in 2023?
👋 In this video, I will break down are Chatbots the next trend for Digital Marketing in 2023?
1️⃣ Navigation
0:00 | Intro
0:46 | Chatbots will evolve | Bram Jansen
1:55 | More SMB will use Chatbots | Salim Benadel
3:26 | Chatbots in favor of phone calls | Nathan Brookes
4:49 | Chatbots used in advertising | Cory Peterson
Chatbots will evolve
The increased sophistication and realism of chatbots in 2023 will only increase their value to enterprises. As chatbots improve in realism, they will be able to process increasingly intricate activities and questions. As a
result, customer care agents will have more time to focus on more complex issues, and the demand for immediate help, interaction, and gratification from human interaction will be met.
Bram Jansen
This is very true with the increase of AI inside of marketing tools. The reality is that it requires human set up for the best results. It’s not Johnny5 out of the box.
More SMB will use Chatbots
In my perspective, the usefulness of chatbots for marketers has increased, and as a result, they have become an additional source of investment. They provide support to small businesses and those that do not remain open throughout the day to answer questions and interact with consumers who may want assistance outside of normal business hours.
Salim Benadel
Chatbots can cost anywhere between $0-1000 per month. You have to be very clear on your technology, CRM, and conversion tracking before you commit to a hefty price tag. Try to start small and test to see where you have holes inside of your technology.
Chatbots in favor of phone calls
Chatbots can be used as an alternative to call centers, as well as a way to improve customer service.
Chatbots are also great at collecting data about how your business works,
so they can get smarter over time and provide better answers to questions.
Nathan Brookes @brixton4x4
Phone calls are the biggest time waster. It’s mostly sales teams trying to sell you and it can be hard to be available the second a real customer calls. Chatbots are a great alternative to build a list of customers to follow up with quickly.
Chatbots used in advertising
Leveraging chatbots for marketing and advertising is an emerging trend in
digital marketing. They will advance in 2023, becoming more realistic
and smart, enhancing their value to enterprises, and will be able to tackle
more complex tasks and inquiries as they become more lifelike.
Cory Peterson @ledlightingsupply
Google has been adding AI to Google Business where AI to AI can book appointments. This is going to appear inside of Google Ads and generate motivated leads without the friction of leaving a message and following up. Book an appointment and open yourself to new business in the future!
2️⃣ Meet Mike Zima
Hi, I am Mike and I am also the Chief Marketing Officer of Zima Media, a boutique Digital Marketing agency from Chicago.
What makes Zima Media different is that we are completely decentralized, meaning we have eliminated overhead such as office bills, allowing us to offer affordable, quality digital marketing services to our clients—thereby lowering the bar of entry for small businesses.
3️⃣ Social Media Links
https://zimamedia.com/
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