How to Perform a Content Audit - No More Content Without a Purpose
If you don't have a content creation plan, chances are, you're missing a number of other things when you create content.
Join me on this video to look at what it takes to start producing content with a purpose.
Full Blog Post: https://www.2waydigital.com/content-a...
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Video Script:
Performing a content audit on your website will include reviewing your existing content (covered in another post) but takes it a few steps further.
To review your existing content check out this post:
https://www.2waydigital.com/content-r...
This will involve you, or somebody on your behalf, actually reading your existing content and determining whether it is still current and relevant today.
Once your review is complete, you can move onto the Full Audit.
WHAT IS A CONTENT AUDIT?
A content audit is a system to find out if your content marketing is on track and your posts are performing as you expect them to.
By performing a Content Audit, you are stating your intention to dominate your local market and step towards being a trusted local expert.
With a content audit, you will:
-Outline Your Content Goals
-Inventory Your Content and Keywords
-Analyse your Website Data
-Create a Content Plan
-Adjust Your Content Marketing based on your Analysis
-Create a Plan to Scale your Content Marketing
YOUR CONTENT AUDIT GOALS
If your content has no specific purpose, why are you creating it?
If your intention is to just “show up”, or to “remind people you exist”, then you’re probably struggling to make any impact with your content and it’s unlikely it’s moving the bottom line on your business.
When setting out goals for your content, think about what it is you want to achieve when you’re marketing with your content creation strategy.
Make no mistake, content and marketing are getting harder to separate as time goes on.
Your Content IS your Marketing.
For the rest of our post, see:
Full Blog Post: https://www.2waydigital.com/content-a...
Join Our Facebook Group: https://bit.ly/PropertyGroup