The Chasm That Kills Great Products
Eight years ago, I read Crossing the Chasm by Geoffrey Moore for the first time, and it completely changed how I thought about building Perimeter. This framework helped us go from a crazy idea to serving millions of people, and it’s still one of the most relevant books for founders today.
In this video, I’ll break down:
1. What the chasm actually is, and why so many startups fall into it
2. How to cross it successfully, including the “beachhead” and “bowling pin” strategies
3. What the mainstream market needs: proof points, safety signals, and complete solutions
Whether you’re validating your first product, planning your go-to-market strategy, or pitching investors, understanding this gap between early adopters and the early majority will save you years of trial and error.
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Timestamps:
0:00 Intro
0:27 What “The Chasm” is
1:42 How to cross the chasm
2:53 What drives mainstream adoption
4:08 Conclusion
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