What Makes a Blog Post Good Enough: 2 Real Examples
Wondering what exactly makes a blog post good enough? In today's video, we're going to be taking a look at two different examples of different articles that are covering the same topic and I'm going to try to help you better understand what to look for when you are trying to answer this question for yourself in the case where you're running a website.
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0:00 - Introduction to What Makes a Blog Post Good Enough
0:21 - Digging into our first example for today
The first thing we're going to do to search for a few long-tail phrases to find our examples for today. For this example, we are going to use this longtail phrase what is a midfielder in soccer.
0:49 - Digging into yoursoccerhome.com
One of the first questions that I ask myself in what makes a good blog piece good enough is what is it in relation to all the other content pieces around it? So in this situation, what I can see is that they break down a lot of different key principles around midfielders.
They talk about the different types of midfielders, and then they also have subsections for that. They have a section on the 11 things that a midfielder does and why is midfield important in soccer.
2:48 - Digging into the second result: Wikipedia
The reason why I think this page performs well is because it also follows some of those same principles. You can see at the high level, it covers the overarching topic of a midfielder, and it also digs into some of the key different sections of midfielder.
4:25 - Digging into our third spot: stadiumreviews.com
It follows a very similar format to the first website. And the main difference probably is in this situation that the content isn't as dense. So you can see how each of the sections have about five or six lines. It's pretty much maybe 75 to a hundred words of content.
5:27 - Digging into our last spot: sportslingo.com
What you can see is that they do define what a midfielder in soccer is, but you'll see how this particular post is a lot shorter than the first and the third spots that we just went through in which they'd go over the definition, but they don't go over some of the related keywords or latent semantic indexing keywords.
6:13 - What did we learn so far?
The first thing you want to ask yourself is how in-depth is your content? How deep are you going down the funnel in terms of the different sorts of questions that people have around the keyword phrase that you're looking for?
How has your content structured? Are there visual breaks in your content to increase time on page?
What is the authority of the website overall? Do you have an authority as the author of the piece, as well as for your domain as a whole?
7:11 - Digging into our second example for today
For our second example today, we're going to look up the question of what is a backlink and learn all about that.
7:57 - Digging into WP Beginner
Overall, this makes sense as to why it is getting the top spot, just because it is going well in depth in terms of this particular phrase, but not too in depth, potentially for the phrase.
8:40 - Digging into Backlinko's post
Backlinko also has an SEO marketing hub, and you can see here how they talk about what are backlinks. They also have some great visuals. But you'll notice right off the bat that this has a lot of visuals.
10:04 - Digging into Ahrefs' post
So very similar to Backlinko. It is still in depth, but what can we see here? My guess here is that it's a similar sort of issue with Backlinko in which they haven't meaningfully update this post and about two years or so.
12:22 - Digging into MailChimp's post
I can see MailChimp here it's a lot of similar content, but this is actually inferior content I would say to the Backlinko and Ahrefs example.
✍️ COMMENT BELOW:
What are your tips when it comes to writing a blog post?
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