Sports Streamer of the Week | The Battle of the Heavyweights
Welcome to Sports Streamer of the Week, our weekly series tracking the commercial value of sports prominence on Connected TV.
This week marks a historic milestone in our data collection. Total prominence value surged as both Fubo TV and Paramount+ cleared the $2 million threshold in weekly $MPV™.
We analyze the contrasting strategies of the top two leaders: Fubo TV’s diversified portfolio across MLB, IPL, and NHL, versus Paramount+’s hyper-concentration on elite soccer properties, including a record-breaking $1.44M valuation for the US Open Cup.
Key Metrics & Rankings:
Fubo TV: $2.43M (MLB/IPL/NHL)
Paramount+: $2.38M (US Open Cup/UCL)
ViX+: $732K (UCL/Liga MX)