3️⃣ PMAX Ecommerce Secret: You Only Need THREE Asset Groups!
Case Studies: https://www.marketlead.com.au/case-st...
Performance Max asset groups for ecommerce: the three I now run on every client, including the GA4 import audience that lifts ROAS the most. I'm Michael Nadalin from Market Lead.
What's covered:
Asset group 1: catch-all with high intent signals (retargeting, abandoned cart, previous purchases)
Asset group 2: feed-only as a complementary backup
Asset group 3: GA4 audience pulled in based on high-value purchasers
Why running these side by side gives you cleaner listing-group data
The Rich Get Richer audience: importing Google Analytics segments based on revenue or order count
Why the GA4 import audience suits accounts with strong existing data
Chapters:
0:00 Three asset groups for ecommerce
0:34 The catch-all asset group
1:05 Feed-only as a backup
1:37 Wrap up
2:09 Importing Google Analytics audiences
2:40 The Rich Get Richer signal
3:11 How to set it up
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More videos: / @marketlead-michaelnadalin
Market Lead: https://www.marketlead.com.au/
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