How To Get People To Respect Anything You Say
When positioning and marketing yourself - or just in any conversation - what you claim to be and to do defines the people that come to you. By tuning what we claim to be, we change who respects us and who comes to us.
In this video, we'll cover how the concept of "consented claims" can be used for more powerful positioning. That is, getting people to accept what you state, respecting you more when they show up.
00:00:00 Beginning
00:00:29 Introduction
00:01:18 Insight #1: Filtering by Belief
00:02:18 Insight #2: Extreme and Cult Usage
00:02:53 Insight #3: Luxury and Vanity Usage
00:03:17 Insight #4: Works for Format
00:04:10 Insight #5: Works In Error Too
00:04:48 Summary
00:05:04 Closing
In this video, we cover five insights related to the persuasion technique of "consented claims". That is, when someone comes to you after reading a claim, they agree to it to an extent:
First, we cover how you can filter by belief. That is, by claiming to be an expert in a certain area, or by claiming to be a specific authority, then the people who contact you after reading that claim believe in that. If I tell some people I am "the best executive coach" and other people I am "the best executive trainer", then the first group will believe I am the best executive coach, while the other group will believe I am the best trainer. There are subtle differences in what people believe based on what you claim - and what they read - before they come to you;
This technique can be used to extremes, and is used by cults, for example. By making a list of very demanding or unrealistic claims, although you will filter most people out, you know that those people who show up actually believe those claims. You are literally filtering people based on what they believe;
This technique can be used to filter people for vanity and luxury goals, for example. By claiming to have products that are only for the richest people, for example, you know that the people who come to you are the richest. Again, you filter by what they believe;
This technique works not only in terms of beliefs, but format. That is, you can make claims in terms of what you provide, and only the people that agree to these will show up. For example, if you claim to only be a team trainer, then only teams will seek your services. If you claim to only be a 1-on-1 coach, only individuals wanting coach will show you;
Also, this technique works for accidents. That is, if you accidentally claim something, even if it's not what you intend, there is a possibility that some people will align with it and show up. I give the example of how I accidentally wrote an article on "real estate asset management", and I had clients come to me for real estate asset management;
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