How to Write Stronger Title Tags for SEO by Studying Backlinko & Ahrefs
In today's video, we're going to dig into what are title tags, how to write title tags, and then we're going to take a look at the strategies that two of the best SEO blogs of Ahrefs and Backlinko use in order to optimize their title tag.
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0:00 - Introduction to How to Write Title Tags for SEO
0:41 - What are title tags?
Title tags are HTML elements that give descriptors as to what the page is all about. If you've bought a hard cover book lately and you read the back cover for what the book is all about in that synopsis section, that's essentially what a title tag is but as even fewer words.
The best title tags are typically 50 to 60 characters. And the reason why is because Google only gives you so much space before they'll start to cut off your title tag.
If you want to see what a test title tag might look like, you can use Moz's title tag preview tool, and then input your desired title and see what it might look like in Google.
https://moz.com/learn/seo/title-tag
1:21 - Backlinko
Go ahead and hop into a Google search and type something like site:backlinko.com intitle:
What this is going to do is it's going to tell Google, I want you to look for the title phrases in here for whatever it is I'm going to add to my search.
When it comes to what to add to your search, I like to think about the evergreen pieces of content that somebody might create on their blog. So this includes things like who, what, where, when, why, and how content.
The first thing I'm noticing is that Backlinko often prioritizes the long-tail phrase of the how-to content they're trying to fulfill.
So for example, they're covering things like how to write a blog post, or how to promote your blog and so on. And they're also doing things like including the year into their titles.
4:06 - Ahrefs
For this to make it a little bit more fun, I'm going to try to find posts that are very similar to the three examples we just went over with Backlinko.
For the first one, I'm going to dig into Google again and then search for something around promoting blogs.
I'm going to do site:ahrefs.com intitle: how to promote blog
Do that you'll notice that they do have a post that is related to promoting your blog. The reason why is because all of these SEO sites are trying to target the same core search intent, which is why there is going to be a lot of overlapping traffic with them.
But in this case, what I want you to notice is how Ahrefs is prioritizing the search intent once more in the very beginning, how to promote your blog and then what they have in the second part is seven fundamental strategies.
Oftentimes, what I've found in the past through research is that odd numbers actually perform better than even numbers.
9:33 - Five Big Takeaways to Remember:
1. Make sure you include the year whenever possible for the topic that you are writing on. We noticed how the top-ranking post typically had some variation of 2021 in the actual title.
2. Try to have odd numbers over even numbers when it comes to writing your title tag.
3. Make sure that you're using brackets or parentheses when you're trying to draw attention to a particular thing in your title tag.
4. Consider adding your domain into your title tag, to signal to Google that you have some authority and relevancy to the topic that you are writing about.
5. Make sure that you're looking at what other people are doing so that you can actually identify how to stand out from the rest of the pack.
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