3 Questions to Achieve Executive Level Buy-in

Опубликовано: 16 Июль 2026
на канале: Vative #TrulyInnovative
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About this video.........

Learn how to flip your articulation of the Problem Statement to best achieve buy-in, in the full version of this video. Visit: https://vative.com.au/videos/3-questi...

When you identify a poorly performing system or process, how do you express the issue effectively and succinctly to achieve buy-in?

The answer? A key tool in the Define Phase: The Problem Statement.

All projects start with a problem that needs solving, and the first condition of solving a problem is understanding it – you can’t fix what you don’t know – and this is what the Problem Statement first and foremost achieves. A well crafted Problem Statement will not only improve your own understanding of the problem, but will allow you to:

Effectively communicate the issue to other stakeholders
Be more successful at executing process improvement projects
And most importantly, help you achieve buy-in, through effectively communicating the impact and consequences of the problem

Whilst there are many templates for creating a Problem Statement, we have established just 3 logical questions you can ask yourself, to 1) establish the problem, 2) the gap between your current state and your desired future state, and 3) most importantly, the impact of this deficiency – which is where buy-in develops.

Watch the video to discover these 3 important questions, so you can effectively obtain executive level buy-in for your process improvement project.

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