10 Lessons I've Learned Publishing 1000+ Blog Posts
From scaling a company blog to over a thousand blog posts in a few years to scaling individual niche sites that have hundreds of blog posts today in just a year and a half or so, I've seen my fair share of data and what it takes for a blog to be successful.
In this video, I'm going to share with you 10 things I've learned from creating over a thousand blog posts so that hopefully you can learn a thing or two, as you build your blog.
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0:00 - Introduction to 10 Lessons I've Learned Publishing 1000+ Blog Posts
0:29 - Lesson #1: The Pareto Principle holds true
20% of your posts are going to make up 80% of your traffic and 80% of your posts are only going to make up 20% of your traffic.
Make sure that you have enough quantity to give yourself enough at-bats in order to give your blog a chance at success.
1:07 - Lesson #2: 100-1000 monthly volume keywords stack fast.
When you're first starting your blog target these 100-1,000 monthly volume keywords, as opposed to those larger keywords that are in the thousands of monthly searches because you need to build up your authority and have Google trust your site first before you target those bigger keywords.
2:20 - Lesson #3: "Best of" and versus content will always be evergreen
People love it when you break down a post for them as to what the best thing is in a particular topic. These can be, for example, product reviews or general informational posts and versus posts are also a great way to create evergreen content.
3:22 - Lesson #4: Exhaustively answer the 5 Ws and H and people will come
What's really helpful here as you aim to answer these who, what, where, when, why, and how questions is to always think about what unique perspectives or value you can add to what already exists out there.
4:13 - Lesson #5: Find the Goldilocks zone of quantity and quality
Nine times out of 10 when you are first starting out, you're going to need a lot more quantity upfront, coupled with quality in order to get noticed.
The reason why is because, on one level, we still don't have the authority in our respective space that we want to be known for.
5:19 - Lesson #6: Find the content gaps and fill them
No matter what topic you're talking about, there is always an opportunity for you to provide a fresh perspective on it.
You want to think about the particularities of particular questions that people have and how you could fill that void that might exist in your space.
6:35 - Lesson #7: Google literally tells you what people want.
I think that people oftentimes over complicate SEO. And if they were to just use some common sense, as they use Google, they would figure out 80% of what to do when it comes to keyword research.
7:48 - Lesson #8: 9 times out of 10, blogs with teams beat individuals
The only reason why I've been able to release a hundred plus posts of quality long form content on a site or even 500 plus on another site in a year and a half has been through systems that I've scaled with my team of blog writers.
9:06 - Lesson #9: Compounding takes months and years, not days
It's really easy to get discouraged in those early months of blogging when you see very little results for what you've worked on.
The key takeaway here is to play longterm games and not give up way too early.
10:52 - Lesson #10: Nothing is passive about blogging
The reality is that blogging can be a leverage income source in that the work you put upfront can yield to outsize returns later on.
12:32 - Two Big Takeaways to Remember:
1. Expand your time horizon when it comes to how long you're going to blog for
2. Stay laser-focused on providing value above everything else.
✍️ COMMENT BELOW:
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Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter.
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.