Content Moving to Context - 10 Inevitable Changes in Pharma 2015
Hosted & moderated by Richie Etwaru, Chief Digital Officer @CegedimRM
With more interaction channels—many of them digital—how can the industry establish context through the noise to reach their targets and stakeholders?
Life Sciences companies are at a crossroads in trying to reconcile the emerging influence of digital channels and platforms to be able to reach prescribers, payers and patients. As technology does not inherently lend itself to delivering cross-channel clarity, companies must forge their way to effectively leverage content, information, and relationships—through a truly comprehensive approach.
Join James Corbett, Senior Director of Strategic Solutions at Cegedim Relationship Management, Craig DeLarge, Digital Healthcare & Change Leadership Strategist at Wise Working, and moderator, Richie Etwaru, Chief Digital Officer at Cegedim, as they talk through the pathway to context for today’s industry. Specifically, they broach the subjects of how to use digital to optimize face-to-face interactions; the importance of master data management; “consumerizing” content; the role of modern marketers; a better understanding of customer insights; and much more.