Charity Moving to Cause - 10 Inevitable Changes in Pharma 2015
Hosted & moderated by Richie Etwaru, Chief Digital Officer @CegedimRM
Although pharma has historically been very generous in donating to charities, can the industry contribute more by aligning its business with specific causes?
Most pharmaceutical companies have charitable foundations run on the corporate level. Although quite valuable, they tend to be disconnected from the business. By sponsoring causes related to the conditions and disease states on which the organization focuses, pharma companies can increase the value of their contributions to the advantage of both themselves and the recipients of the assistance.
Our panel of three made up of Janet Carlson, Managing Director/Partner of One Eleven Group, Beth Bengston, Principal of Hale Advisors, and moderator, Richie Etwaru, Chief Digital Officer at Cegedim discuss the increasing importance - in today’s socially conscious environment – of businesses supporting relevant causes. Opportunities for enhanced contributions include better use of drug samples; stronger promotion of financial assistance; and utilizing social media to exponentially spread information on conditions, diseases and treatments.