Communication Moving to Collaboration - 10 Inevitable Changes in Pharma 2015
Hosted & moderated by Richie Etwaru, Chief Digital Officer @CegedimRM
How can the shift from a communication to a collaboration-based business model help the Life Sciences better leverage innovation both inside and outside the industry?
Like it or not, the business is changing. Our digital era has transitioned the one-to-one or one-to-many communication model into a many-to-many collaboration—based on instantaneous feedback. The industry stands to win big from this new model, yet companies have to find a way to learn and share faster.
Join Angela Miccoli, President North America at Cegedim Relationship Management, Wendy Mayer, VP of Worldwide Innovation at Pfizer, and moderator, Richie Etwaru, Chief Digital Officer at Cegedim, to discuss the industry’s progress towards this goal through strategic partnerships, new technology, social media, and content sharing. Additionally, gain insights into to how Life Sciences can maximize benefits of this transition in the future with big data, the cloud, digital safety, and an integrated care programs.