Customer Moving to Consumer - 10 Inevitable Changes in Pharma 2015
Hosted & moderated by Richie Etwaru, Chief Digital Officer @CegedimRM
How should the healthcare community react to the increasing importance of patient demands and outcomes – with the physician being the customer and the patient being the consumer?
Technology and the ready availability of information is empowering patients to make decisions on their own care and treatment, while the US Affordable Care Act has shifted providers’ and payers’ focus to outcomes. Mark Stevens, Senior Vice President of Strategy & Commercial Effectiveness for Publicis Touchpoint Solutions, Paul Kandle, Vice President and General Manager of OPUS Health – A Cegedim Company, and moderator, Richie Etwaru, Chief Digital Officer at Cegedim, analyze this shift in the healthcare ecosystem and what Life Sciences companies must do to thrive in this new environment.
Discussion topics include the shift to the patient’s powerful new role in supply and demand; the plethora of data generated by adherence programs, and how physicians and pharmaceutical companies can best use it; the physician’s pivotal role as advisor to the patient; and the necessity of pharmaceutical companies to operate at an accelerated pace.