Care Moving to Cure - 10 Inevitable Changes in Pharma 2015​

Опубликовано: 05 Сентябрь 2026
на канале: IMS Health RM
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Hosted & moderated by Richie Etwaru, Chief Digital Officer @CegedimRM

What are the steps that the industry needs to take to build a business model around providing cures rather than care?

Life Sciences has built a business around providing products to patients once they have contracted an illness or disease. Now, with the onset of nanotechnology and other emerging solutions that offer predictive and preventative capabilities, how can the industry begin to create a business model for this fundamentally new mode of patient care?

Join Michael DePalma, President at M3 Health, John Nosta, Healthcare Advisor and Thinker, and moderator, Richie Etwaru, Chief Digital Officer at Cegedim, as they examine opportunities and pitfalls in charting this new course. Specifically, the panel overviews the application of new technology; moving from the mindset of reactive to proactive treatment; the logistics of monetizing the new model; evolving revenue streams; as well as recent progress and future goals.