Keyword Research : Digging for Ideas & Opportunities
This week's #ISOOSIChat will focus on Keyword Research as +Dan Shure joins the regulars on the ISOOSI roundtable panel - +Ammon Johns +Bill Slawski +Carlos Fernandes and +Erik Stafford.
At ISOOSI, Keyword Research has always been an integral part of the overall marketing strategy for any project. We use keyword data to help generate ideas for content, to spot trends and to generally become more acquainted with the audience in question.
If you're selling cupcakes online would it helpful to know about all the types of searches for cupcakes. Maybe there's a type you don't sell that wouldn't be too difficult to make. If you're a retailer selling office furniture online and you found that there was a huge market for a particular type of office cubicle - but it was one you didn't stock... wouldn't that alter your product range?
As with anything in marketing, having good data doesn't hurt.... even if you decide for other reasons that additional product choices are not viable, you have been able to make informed decisions based on data.
whether we call it keyword research or not - it is critical part of market research i our opinion and one we put a lot of emphasis on within our own team. Because of this we have invested significant resources in developing our own in house software to do a lot of the data-mining. We use this to help our clients... however there are MANY tools out there for small businesses that are either FREE or cost very little that can get you on your way digging for new content ideas and opportunities... tools that help you learn more about search trends so that you can make the right choices when it comes to changes / improvements to products and / or services.
+Dan Shure is the owner / founder of Evolving SEO - an SEO agency in Worcester, Massachusetts that has been helping businesses improve their search engine rankings since 2007. We know Dan also shares a passion for keyword research and has a obsessive nature and love for SEO as a true craft.
Together with our esteemed panel we will get into techniques, strategies, tools and more.... We hope you have your notepads ready since there is definitely a lot to take note of here for any business wanting to improve their organic search engine traffic.