Roles and Stories in Effective Marketing
Roles and Stories in Effective Marketing with Dr. Mani Saint-Victor ( +Mani Scienide ) and +Chris Lang
In our last show we discussed how words shape brands, both to those within, and without the company. Building from that understanding of words, tone, voice, this week we go to the Customer's story and how we find and play our role in that story.
Its fine to define ourselves to ourselves, in a fixed context of simply describing who we are, what our mission is, and similar things... But how does that matter to the potential customer who is wrapped up in their own problems right now? How do we present ourselves in relation to a specific issue and mindset without losing any of that true definition of ourselves.
In this episode we'll revise the importance of 'story', but from the perspective of the customer's story rather than our own. We'll discuss how we fit ourselves into a vital and needed role in that story, and how to play that role effectively, powerfully, believable, and above all, truthfully.
Links
G+ Hangout Event: http://isoo.si/Ab23D
Watch on YouTube: http://isoo.si/t3B2S
Main Comment stream: http://isoo.si/Ab23D
Related recommended reading: http://isoo.si/q5FWn
Join our wonderful guests +Mani Scienide and +Chris Lang, the #isoosichat regulars +Ammon Johns, +Bill Slawski and +ISOOSI Research Engine for this discussion.