Aligning Core Values with Business Networking
Aligning Core Values with Business Networking with +Alexandra Riecke-Gonzales, +David Amerland, & +Mani Saint-Victor.
This week, the ISOOSI Tuesday Marketing Chat (aka #isoosichat ) is tackling an especially deep topic. We have mentioned in some previous shows that Social Networking is often difficult for business, (small or large), when the business has no real personality of its own.
In fact, other forms of networking can be just as hard when it is the business itself that is front and center, rather than all down to a charming and personable representative.
The thing is that most businesses struggle to create or maintain a 'persona' for their business. Its not just that it is hard to know how to create one, it is the fact that your company then needs to embody it and abide by it in all dealings, from customer service to long-term direction.
Enter the #isoosichat panel to help you understand the issues, the pitfalls, the opportunities, and the actions you can take.
+Mani Saint-Victor has described himself as "a psychiatrically trained neuroscientist with a fetish for personality and persuasion science". He's been exploring wonderful ways of identifying your personality type to better align your core values and competencies with the way you approach marketing and business. You know he's smart and honest by how quickly he diagnosed +Ammon Johns with having "a scarey mind"!
+David Amerland returns to the show for a much anticipated second visit. He's fascinated by semantic signals in search and social marketing, and will be helping us determine how to apply a better understanding of personas and their core values into creating more meaningful (and successful) connections.
As always, expect an hour of interesting insights and perceptions that can give you both the 'big picture' and the actionable ideas on subjects that are deeply thoughtful yet made entirely accessible.
Join our wonderful guests +Alexandra Riecke-Gonzales +David Amerland, +Mani Saint-Victor and the #isoosichat regulars +Ammon Johns, +Bill Slawski and +ISOOSI Research Engine for this discussion.