How to scale Google ads campaigns
Richard Tank, Global Head of Performance Marketing @Cognism talks about how he managed to 7.5x revenue growth in 2 months through scaling Google ads campaigns. Richard talks about paid search, the brand onion, account structure, ad copy best practices, advanced audience targeting and how we 7.5x our revenue.
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TIMESTAMPS
00:00 Intro
02:03 What is performance marketing?
05:58 Paid search: the theory
19:13 How to 7.5x revenue
29:54 Closing thoughts
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About Cognism
Cognism is the leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide.
Cognism helps businesses connect and win their dream customers by providing premium contact, company and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers.
Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement platforms, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers.
For more information on Cognism’s intuitive premium sales intelligence platform powered by world-leading data, compliance and targeting, please visit www.cognism.com.