Sales objection handling framework and examples

Опубликовано: 10 Август 2026
на канале: Cognism
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In this session, Morgan J Ingram, Jack Frimston and Zac Thompson, co-directors ‪@wehaveameeting‬ reviewed each other's attempts at objection handling against some custom-built bots from Hyperbound and walk through the best objection handling frameworks.

#b2bsales
#objectionhandling

00:00 Intro
02:50 Building confidence with objections
06:25 What will you learn
06:45 Objection handling frameworks
12:09 How to handle risk objections
14:44 If the main issue is pricing, how do you move around this?
18:54 Building rapport on the call
25:30 starting a call with a permission based opener
28:38 Handling email objections
32:45 Objection handling example
36:28 Objection handling example feedback
43:01 Objection handline example
47:19 Objection handling example feedback
50:51 Do permission based openers get more engagement than going straight in?
52:49 Meeting is booked and accepted but prospect did not show up
55:20 Do case studies work?

Sales objection handling framework and examples

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