UK vs US Sales: Key Differences in Selling, Building Rapport & Handling Objections

Опубликовано: 13 Март 2026
на канале: Cognism
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Discover the key differences in selling between the UK and the US with Morgan J. Ingram and Cognism’s top SDRs. From cold calling openers to building rapport and handling common objections, this video breaks down how sales strategies differ across markets. Learn how to be direct with prospects while adapting to cultural nuances in both regions. Ideal for sales professionals looking to sharpen their approach in B2B selling! #SalesStrategy #UKSales #USSales

UK vs US Sales: Key Differences in Selling, Building Rapport & Handling Objections

00:00 What are your top cold call openers?
01:58 How do you build rapport with your prospects?
03:28 What are the most common objections you get and how to handle them?
04:40 How direct are you with your prospects?
06:08 How many sales touchpoints before booking a meeting?

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