How to use intent data to maximize your marketing impact
In this video, Jamie Skeels, Senior Demand Generation Manager @Cognism is joined by McKenzie Jerman, Senior Director, Partnerships at Bombora to discuss how to use intent data to maximize your marketing impact, with 6 use cases, how Cognism uses Bombora's intent data and tactical tips and best practices.
00:00 Intro
01:05 What is Bombora Intent data?
05:06 Intent Data for Marketing
15:46 How Cognism Uses Intent Data
How to use intent data to maximize your marketing impact
#intentdata
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About Cognism
We give you mobile phone numbers and B2B emails of people you want to do business with. Find out more ➡ https://www.cognism.com/