How to Rehearse for a Media Interview Benjamin Ball Associates
As your company representative, you become its face and voice – the reputation of your company is now in your hands.
Understanding how to handle the media is an essential skill that every executive should develop. Media training is a core management skill.
If you let the journalist to control the interview, they will get the story they want, not the story you want to tell.
Preparation is key.
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With a media interview, you have to be incredibly prepared. If you do a bad interview, it will just haunt you for the next few weeks, months, possibly years. It’s the consequences of doing a bad media interview are quite fierce. So, you do need to be very carefully prepped, especially if you’re talking about things that are controversial and potentially divisive. You have to be very, very strategic, and focused. That means you know what the messages are, you’ve also thought about the impact of those messages on your target audiences, because not everybody wants to hear what you have to say. And you also, and people forget this, bizarrely, you have to brainstorm the really nasty questions that you could get.
If you’re going to rehearse for a media interview, you need to decide what you want to say. You also need to think about the questions that you’re likely to be asked. But then you need to practise. We recommend a role play where the trainer acts the part of the journalist. They interrupt, they challenge you, they come back on some of the answers that you’ve given. That sort of rehearsal is what sets you up for a really successful media interview.
Get free tips and advice at:
Benjamin Ball Associates Investor Presentation Coaching website https://benjaminball.com
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