How to Transform your Media Interview Benjamin Ball Associates
#MediaInterviewTopTips
Boost your media interview success with tricks of the trade
In a media interview, you have a message to get out, and reporters have a story to write.
Your goal is to make sure the reporters tell your story accurately.
But how can you get reporters to pay careful attention to what you’re saying during a media interview?
As your company representative, you become its face and voice – the reputation of your company is now in your hands.
Understanding how to handle the media is an essential skill that every executive should develop. Media training is a core management skill.
If you let the journalist to control the interview, they will get the story they want, not the story you want to tell.
Preparation is key.
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My top tip for transforming a media interview is to be very clear about your message and to make it as compelling as it possibly can be.
If you want to transform your media interviews, you’ve got to remember that you’re competing with screaming children, bowls of cereal, the next job on your work list, these are the people listening or reading the paper at home. You’ve got to find a strong way to open, really, really make them sit up, take notice, have something lively and interesting to say.
My top tip for transforming media interviews is to treat the interviewers’ questions as a platform for your own messaging. It’s not a Q&A, it’s an opportunity to use the questions, to communicate what you want to say to your target audience in a way that will resonate with them. That is the best way to transform your media interviews.
Get free tips and advice at:
Benjamin Ball Associates Investor Presentation Coaching website https://benjaminball.com
Free advice and blog articles. https://benjaminball.com/bba-blog/
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