Google Ads Grants: Two Tactics For Getting Spend Away
Google Ads Grants is a wonderfully generous program at $10k/m of potential spend, but it’s a challenge to get that spend away.
Here are two tactics that can really help:
1. Using Search Console so see keywords your site is relevant for but not ranking well, and adding those to your Ad Grants, and
2. Using Dynamic Search Ads to have Google select the keywords for you
Give these two tactics a try and see how your Google Ads Grant spend improves.
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