Media Planning: 3 Things To Consider When Thinking About Spend Allocation
So you have a media budget, but not sure how best to allocate it?
This is a really big question. You will have to spend a lot of time answering this, but in this video we cover 3 big considerations to keep in mind and factor in. If you think about all of these parts, it should help you when putting together an effective media plan.
So the first part is your key numbers. Next is your strategy and Customer Conversion Journey, and third is your adjustment capabilities.
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Key Timestamps
Your Numbers (1:18)
Your Strategy & The Customer Journey (6:22)
Traffic Intent & Maximising High Performing Traffic First (11:45)
Addressable Audiences (13:45)
Prospecting and Retargeting (18:45)
Your Adjustment Capability (24:20)
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