Google Ad Grants & Paid Search: Master Your Keyword Strategy
If you're running both a Google Ad Grant account and a 'normal' Paid Search account, you might be wondering:
How do I choose the right keywords for my Grant and Paid accounts?
Is there any risk of my accounts competing with each other?
How can I prevent wasting my Paid budget on keywords that my Grant could cover?
Today, we'll answer these questions and help you unlock the full potential of your Google Ad Grant and Paid Search campaigns.
You will learn:
Our methodology for selecting keywords for Grant and Paid Search
How to protect your Paid Search budget for what it's needed for, and
How to uplift the reach of your Google Ad Grant for impressions, clicks and conversions
Timestamps:
00:00 Intro
01:42 Keyword Strategy
02:52 How To Find Keywords To Put In Paid & Grant
Resources:
Apply for a Google Ad Grant - https://www.google.com/grants/
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Subscribe here:
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Chat with us about your Google Ad Grant here:
►► https://reefdigital.com/google-ads-gr... (we serve clients globally)