Google Ad Grants: How to Drive More Impact (2023)
Do want to scale up your Google Ad Grant? Ready to drive more clicks, conversions and impact with your $10k/m in-kind budget?
In this video, you'll learn strategies and techniques that come from a four month study of client accounts to understand:
What's working now
Why
What mistakes are happening
How do we avoid them
Timecodes:
0:00 Introduction
1:02 Grant-Friendly Keywords
2:30 Keyword Study Results
3:48 Low Advertiser Competition Keywords (LACK)
4:01 How to find Grant Friendly Keywords for your organization
4:50 Why advertisers gravitate to some keywords and not others
6:50 Landing pages and content - a proactive approach
8:35 A checklist for Informational intent landing pages
9:42 Dynamic Search Ads
13:10 Dynamic Search Ads data
14:56 Driving conversions by using your Grant as part of a bigger channel strategy
19:19 Retargeting Ads
Resources:
Apply for a Google Ad Grant - https://www.google.com/grants/
Grant Ads Underneath Paid Ads - https://support.google.com/grants/ans...
Google Keyword Planner - https://ads.google.com/home/tools/key...
Google Ad Quality - https://support.google.com/google-ads...
Dynamic Search Ads - https://support.google.com/google-ads...
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Subscribe here:
►► / @reefdigital
Chat with us about your Google Ad Grant here:
►► https://reefdigital.com.au (we serve clients globally)