Dynamic Search Ads for Google Ad Grants - Scale Up Spend, Fast
Here’s a fast way to get more traffic with your Google Ad Grant: Dynamic Search Ads.
What are Dynamic Search Ads?
Dynamic Search Ads are ads that Google chooses to show based on your website’s content.
They’re a bit different from "normal" Search Ads. E.g…
In normal Search advertising, the process is:
You pick the keywords
You pick the landing page
You write the ad
With Dynamic Search Ads:
You don’t pick the keywords… Google does.
Your job is to specify the landing pages you want to send visitors to
Any time that someone does a search relevant to those landing pages, your ad can show
In practice:
Let’s say that you have a ‘Resources’ section of your site. In that Resources section are hundreds of articles.
With Dynamic Search Ads, you can say, “Hey Google Grant Account, whenever a person searches for a keyword relevant to any of these articles in the Resources section, go ahead and:
show my Grant ad
customise the ad copy for me, and
send that person to the best page for their query
This is a really terrific way of expanding the coverage of your Google Ad Grant to target as many keywords as possible.
What is also good is that if new articles get uploaded to your Resources section, those automatically become eligible to start receiving Grants visitors.
If you have a Google Ad Grant and you would like to drive more traffic with it, consider using Dynamic Search Ads.
Resources mentioned:
Apply for a Google Ad Grant - https://www.google.com/grants/
Google page about Dynamic Search Ads - https://support.google.com/google-ads...
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