DOE – Shame (2001, UK) [4K Upscale]
Hilariously melodramatic and over-the-top drink driving PIF from Northern Ireland's Department of Environment (DOE, now DAERA), and a PIF that would consequentially make them known for their distinctive "rolled over cars flattening people" approach to their public safety campaigns. In fact, they loved this approach so much that they actually rebooted this campaign many years later in 2014 under their "Shame on You" campaign (this time for speeding rather than drink driving), where their exact same approach of flattening kids with rolled-over cars unsurprisingly resulted in large internet ridicule, and of course the many memes that came from it.
Shame on you for producing shite like this, DOE. No wonder the agency that was responsible for these campaigns liquidated. Not to relish in another's failures, but it's hardly surprising after how much controversy (and ridicule) their PIFs attracted...
Credits
Advertising Agency: LyleBailie International
Creative Director: David Lyle & Julie Bailie
Copywriter: David Lyle & Julie Bailie
Art Director: David Lyle & Julie Bailie
Agency Producer: Sonia Laughlin
Account Supervisor: John Brolly
Director: Syd Macartney
Producer: Ruck Strauss
Lighting Cameraman: Jake Polonski
Music: 'Man of the World' by Fleetwood Mac
Upscaled into 4K using AI software.
Originally upscaled on my main channel last year, but it has now been re-upscaled using a more robust AI model.
And yes, for the billionth time, Northern Ireland is part of the UK...