Montana Meth Project – Bathtub (2005, USA) [4K Upscale]
POV: it's 2005 and you need to tackle Montana's growing meth problem among teenagers and young people. What do you do? You hire Tony Kaye (of "Kathy Can't Sleep" and "Lenny" notoriety) to direct the first wave of what would become one of the most successful, effective, and infamous anti-drug campaigns of a generation.
And the premise is a simple one: a young girl in just her bathrobe jumps in the shower to get ready for what's presumably a night out with friends. To her disgust, she sees dirty and bloodied water flow around her feet. She looks behind her to find the source: a meth-addicted version of herself, covered in grime and abrasions, cowering at the other end of the bathtub. She screams in terror before her doppelganger pleads with her to not "do it" and ultimately end up like the addict she will otherwise become.
Credits
Agency: Venables Bell & Partners
Creative Director: Paul Venables
Art Director: Ray Andrade
Director: Tony Kaye
Creative Director: Greg Bell
Editor: Geoff Hounsell
Account Supervisor: Suzanne Reeves
Copywriter: Patrick James Robinson
Apologies for the slightly obnoxious interlacing on this one - I couldn't seem to completely get rid of it no matter what I tried.
Upscaled into 4K using Topaz Video AI.
Original: https://vimeo.com/396037516