Why the B2B Marketing Funnel Is Broken (And What to Do Instead)
Join us as we explore the revolutionary concept of flipping the traditional B2B marketing funnel upside down! In this thought-provoking video, we delve into the pitfalls of conventional B2B marketing strategies and demonstrate a fresh approach that can transform your marketing efforts.
You'll uncover powerful insights on how reimagining the funnel can significantly impact lead nurturing and conversion rates. Perfect for marketing professionals seeking innovative strategies that challenge the status quo and deliver remarkable results.
Find out how Cognism helps B2B marketers - book a demo here: https://www.cognism.com/demo
See Cognism's guide to the B2B marketing funnel: https://www.cognism.com/blog/how-to-b...
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Why the B2B Marketing Funnel Is Broken (And What to Do Instead)
00:00 Intro
00:44 The stages of the traditional B2B marketing funnel
01:45 Why doesn't the traditional B2B marketing funnel work?
02:46 The stages of the flipped B2B marketing funnel
03:39 Why does the flipped B2B marketing funnel work?
04:55 3 Steps that will help you flip the marketing funnel today
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About Cognism
We give you mobile phone numbers and B2B emails of people you want to do business with. Find out more ➡ https://www.cognism.com/